Case study
Commerce Media Tech is an innovator in the advertising technology industry. With a strong commitment to innovation and a customer-centric approach, Commerce Media Tech enables companies to optimize their marketing efforts.
My position at the company is Head of Marketing Operations. My main responsibilities include leading the Creative Marketing department. Our department has an extensive range of responsibilities aimed at effectively promoting the products and services that are part of our division, as well as the products of the entire Team Internet group.
Together with Leaders Island, our long-time partner in the area of leadership training for our employees, we took the initiative to organize a meet-up dedicated to leaders and anyone interested in developing in this area. Our goal was to create a space for leaders who would like to learn from the experiences of others in order to lead people more effectively in their daily work. Our intention was to organize a valuable meet-up that would allow exchanging experiences, making new friends and building valuable business contacts.
The event was extremely popular. Just two days after the launch of the promotion, 80% of the seats were reserved. Registration closed in a week, and the remaining interested people were placed on a reserve list. The number of seats was limited due to the space available in our office. Another undeniable proof of the success of the project was the positive feedback we received from participants both during the event and via email afterwards. Moreover, the number of people participating in the contest organized by Leaders Island was an additional indicator of success. Participants in the contest were eager to share their thoughts on the selected lectures on their social media accounts.
- how was the cooperation with Leaders Island?
- what do you find most valuable in terms of cooperation?
Effective and open communication was one of the key elements that played an important role during our cooperation on the project and contributed to its success. Regular conversations, clear understanding of expectations and transparency in the exchange of information were key to avoiding misunderstandings. Both parties clearly understood the goals of the cooperation, which made it easy to align strategies and activities toward mutual success. The high level of commitment of both partners and the confidence that the cooperation is based on trust and oriented toward mutual benefits have contributed significantly to the effectiveness of our cooperation.
Recommendation
Effective and open communication was one of the key elements that played an important role during our collaboration on the project and contributed to its success. Regular conversations, clear understanding of expectations and transparency in the exchange of information were key to avoiding misunderstandings. Both parties clearly understood the goals of the cooperation, which made it easy to align strategies and activities toward mutual success. The high level of commitment of both partners and the confidence that the cooperation is based on trust and oriented toward mutual benefits have contributed significantly to the effectiveness of our cooperation.
