Category: Dagmara Plata

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The effectiveness of marketing

October 27, 2015 0 0

Recently, the world of marketing has changed beyond recognition. On one hand, we can see new trends and consumer behaviour, and on the other – new expectations and approaches to marketing itself. This has created a dilemma among those who approve the marketing activities we conduct. Why? Is it worth it? Is it not better…

Sales and marketing, in other words, a permanent war with temporary ceasefires

September 30, 2015 0 0

What will my blog in Leaders Island be about? Definitely about issues connected with my passion, in other words, marketing. I will begin, however, with a slight provocation and touch upon a subject which keeps many a CEO awake at night.   Have you ever considered why we so frequently come across rivalry between sales…

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