Communication Models

SMCR

The SMCR communication model was created by David Berlo, who first published it in his book “The Process of Communication” in 1960. The acronym SMCR comes from the English words: source, message, channel, and receiver, and it is on these aspects of communication and the interactions between them that the entire model focuses.
What does communication consist of in this model?

1. Source
Who is the sender of the information? What do they want to convey?

To initiate the communication process and make it effective, pay attention to the following aspects:

  • Communication skills – speak clearly and fluently, be a good listener and react;
  • Attitudes – both your attitude towards the audience, the topic, and yourself is important;
  • Knowledge – be factual in the area you are discussing;
  • Social system – take into account the belief system, feelings, or values of the recipients of your message;
  • Culture – remember the religion and tradition (broadly understood culture) that applies in the area where you are broadcasting your message;
2. Message
The content of the message, what it consists of

It is time to send the message to the recipient. Key factors affecting your message are:

  • Content – ensure that your message is simple and focuses only on what you really want to convey;
  • Elements – pay attention to your body language: it is important that it is consistent with what you are saying;
  • Treatment – refers to the way the content is delivered to the recipient. For communication to proceed smoothly, the treatment cannot be too complicated;
  • Structure – for the message to be effective, ensure that it is organized;
  • Code – match the message code to your needs: apart from an oral message, it can be a video, text, or music.
3. Channel
What do I use to send the message?

In communication, you can use various media like the telephone or the Internet, but we will focus on direct communication, in which human senses play a key role:

  • Hearing – the basic channel of information flow;
  • Sight – thanks to it you can register all non-verbal messages;
  • Touch – among others, non-verbal communication takes place through it;
  • Smell;
  • Taste;
4. Receiver
Someone who receives the message sent in the communication process.

For the message to have the intended effect, the sender and receiver must be somewhat similar to each other. Furthermore, the receiver must be a good listener.

The resources that affect the effectiveness of communication from the receiver’s perspective are the same as in the case of the sender; they are: communication skills, attitudes, knowledge, social system, culture

Other tools  in the area of
Communication Models

Komunikaty w komunikacji | Leaders Island

Shannon-Weaver Model

According to the model, there are five most important elements of the communication process: sender, transmitter, channel, receiver, destination, and the additional impact of noise on the communication process. What exactly does communication consist of in this model?

Read more

NVC (Nonviolent Communication)

NVC defines four steps in communication: observations, feelings, needs, requests. They help in realizing what and how we want to convey, so as to establish understanding with the other person. What exactly does communication consist of in this model?

Read more

Aristotle’s Model

It is a linear model consisting of five components: speaker, speech, occasion, audience, and effect. It is a speaker-oriented model. What exactly does communication consist of in this model?

Read more
Scroll to Top